The Perks of Promotional Pens

Written by Jenn Jimenez Tuesday, July 14 2009 00:00    
Courtesy of promotionalproductsarticles.com

In the world of promotional products businesses seek maximum exposure. The process of choosing the perfect product and inscribing it to most pleasingly suit your company requires a lot of time and effort. Once the decision is made and the products are delivered it is most important that the clients put the products to work. Spreading the word of your company and enlisting more business is key. And throughout the years, pens have proven to do just that.

Keeping up with their record, writing instruments were the number two product by sales again, for the 2007 business year. Custom imprinted pens maintain their high ranking as a household product while they offer an abundance of options. Color, type, and function are three categories that must be discussed when deciding on the perfect custom pen. And the goals of your company must be kept in mind. The appearance of the pen should compliment your company and any added functions should work to utilize your exposure.

For instance, key ring pens will be used by people who are on the go. Where ever someone travels, your company's name will be seen because it's attached to a set of keys. It's also important to go with the trends. Promotional USB flash drives are big in the market today, so an imprinted pen with an attached flash drive will attract customers and send out the message that you're a leading professional. Not to mention, USB's will travel back and forth from offices to libraries and more, which will allow for free publicity of your business.

With a jump in sales from $1.87 billion in 2006 to $2.02 billion in 2007, promotional pens are experiencing a new surge of effectiveness. By surpassing the 2 billion barrier, business logo pens have entered space only trumped by wearable promotional products. And while tees, hats and awareness bracelets are extremely useful, personalized pens provide more promotional benefits. Consider the amount of pens in your purse, or pens in your desk drawer. Where did they all come from? Chances are some one owned one of your pens before you did. With the daily exchange of pens inevitable the exposure of your business can soar.

Even as computer usage rises, writing instruments remain a necessity in our society. Back to school lists across the world read "Pens" as a must have. Pens are needed at stores and restaurants for signing receipts and doctors offices for filling out paper work. Therefore, it's simple to say that pens are the most universal promotional product.

Promotional pens are also a very reasonably priced product, especially considering the amount of usage you get out of them. The price of a pen ranges depending on its quality and features. But no matter what your budget is, there is a pen for you. The most important feature of a custom logo pen is its imprint space. Regardless of special features and flashy designs, a promotional pen will be effective if your business' name and information is displayed proudly.

Bags: The Ultimate Summer Accessory

Bags: The Ultimate Summer Accessory

 

Written by Sarah Shepherd Tuesday, April 21 2009 15:34    

Courtesy of promotionalproductsarticles.com

As temperatures sky rocket and more people head to beaches, water parks, and other fun vacation destinations, they all have one thing in common: they'll be bringing things with them.

Whether they're jet setting across the globe to an exotic local or just walking to the local fishin' hole, they won't be going it alone. They'll be toting their cell phones, laptops, beach towels and sunscreen. They may be packing some snacks for the journey and they'll definitely have their tunes, but the question you should be asking yourself is: are they bringing my branding?

Do Promotional Bags Work?
According to a study done by the Advertising Specialties Institute, promotional bags deliver the most logo impressions, averaging about 1,038 per month. Does that mean that should you choose to give out promotional bags, your business will increase tenfold? No, but it does mean more people will be seeing your branding as opposed to if you chose not to give them out. Additionally, ASI revealed that bags were the fourth most commonly owned promotional item, behind pens, shirts and caps. Bags were also reported to be the most frequently used, on average 9 times per month. Branding exposure at it's finest.
Why Summer?
The facts stated by the Advertising Specialty Institute were reported as key findings that can be stated as truths throughout the year. So what makes the summer a great time for promotional bags to be given away? Firstly, when temperatures spike, people wear less. Tanks and tees replace sweatshirts. Ladies tend to favor skirts and dresses, over jeans and pants. The lack of pocket space seems insignificant, but when people have no sweatshirt or jacket pocket for a cell phone or a wallet, they'll turn to a bag.
Secondly, when people travel, they bring more things with them. Whether it's a beach towel and some sunscreen or a cooler full of food, they need space to carry their things. In this economy, no one is going to go out and buy a drawstring backpack to bring with them to the water park. And money won't be spent on beach bags. With the fact that people use promotional bags 9 times a month, it can be assumed that the custom tote bags you gave out at the last trade show will be seen everywhere from the town pool to the city streets.

What's the Best Summer Bag?Here's a fun debate for all you buyers out there. When giving out summer bags, what kind do you choose? Do you want something simple like custom tote bags or something more modern, like a drawstring backpack? While several people tend to favor totes during the summer months, because they're perfect for beach goers, others prefer backpacks and messenger bags. The age old adage applies here too: To Each, His Own. What works for your branding? What colors work best with your logo? What will stand out and what's the most functional. Consider asking these types of questions to your promotional consultant because they'll be able to help you. They've got the experience behind them to tell you what the best summer bag is for your event or promotion
As was previously mentioned, promotional bags are used on average 9 times a month, generating approximately 1,038 logo impressions. And while this article is focusing on bags as giveaways for the summer months, the facts can't be ignored. Promotional bags are great branding opportunities.

Check out our website for some of the summer's hottest bags: STEPromos.com